Beyoncé Launches Activewear Line Ivy Park

Beyonce Launches Activewear Line Ivy Park

Photo Credit: Ivy Park

Big news for those who are keen to work out in style; Beyoncé has launched her own fashion line, Ivy Park, which features sports bras, tshirts, sweatshirts, leggings, hats, and more.

Beyoncé has been a role model for many and Vogue said it best: “If anyone can motivate young women to jump to their feet it’s Beyoncé.”

The two-minute Ivy Park promotional video features the songstress working out sporting her Ivy Park goods, with her voice over describing how when she was young her dad would make her run through the park each morning.

“There are things that I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?”

Lululemon was quick to criticize the brand, and took to Twitter to say, “They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy In Love with our brand, she made her own.” Naturally fans of Queen B immediately responded, causing the active-wear mogul to remove the tweet and apologize.

Ivy Park’s clothing pieces range from $30 – $200, so you don’t have to break the bank to look as fierce as Beyoncé herself at the gym.

The 200-piece collection is a joint venture with Sir Philip Green, chairman of the Arcadia Group which owns brands like Miss Selfridge, Wallis, Topshop, and others. Ivy Park will be available at Topshop, Nordstrom, and Net-a-Porter.