Photo Credit: ABC News
After teasing fans for months with her ANTI-diaRy videos, Wednesday afternoon saw the release of Rihanna’s much anticipated eighth album.
RiRi announced the album’s availability via Twitter and Instagram with a download code to get her ANTI album for free on Tidal, Jay-Z’s subscription based streaming service.
While only a limited number of free downloads were available, the album surpassed 1 million downloads within the first fifteen hours of its release. As ANTI was available exclusively on Tidal, it racked up nearly 14 million streams of the album since Wednesday.
With these kinds of numbers driving traffic to Tidal, the ANTI album is just what the hi-fi streaming service has needed as it has struggled for months to gain traction with consumers and hold onto top level executives. Releasing on Tidal was undoubtedly a smart move by Jay-Z’s associates who realized the undeniably strong pull of his protégé’s star power.
ANTI also had multiple tracks hit the Billboard Trending 140 chart, which features the top trending songs on Twitter hourly.
The Drake assisted track “Work,” along with “Consideration,” “Kiss it Better,” and “Higher” all reached number one on the chart, with “Work” holding steady for the first fifteen hours after its release. Thursday evening also saw “Desperado” and “Needed Me” hovering in the top 40, while “Close to You” and “Pose” fluctuated among the chart.
“Work” was also released as a single on iTunes where it was the number one song in the United States, in addition to ninety other countries. Thursday evening, Rihanna announced on Twitter that the deluxe version of ANTI would be available for download on iTunes at midnight.
No word yet on whether the album will have a physical release anytime soon.