Gwen Stefani Makes History with First Live Music Video

Gwen Stefani Makes History with First Live Music Video

Photo Credit: Star Tribune

There was a lot happening at the Grammy Awards on Monday night, and one of those things was Gwen Stefani making history. The singer had the opportunity to take part in the first ever live music video which aired during a commercial break.

Gwen performed her new single “Make Me Like You” which included multiple sets, costume changes, and backup dancers on roller skates.

The video was directed by Sophie Muller and partnered by Target, and not only was Gwen under pressure to get it right since the commercial was live, but the commercial is also going to be used as the song’s official video on Vevo.

There was one moment that looked like something went wrong, when a stunt double who looked like Gwen appeared to fall. A rep for Target however has already shared that the fall was a planned one.

The single is off Gwen’s upcoming album This Is What the Truth Feels Like, which is due for release on March 18. If the album is purchased through Target there will be four bonus tracks included in the purchase.

Other surprises from the evening include Rihanna’s last minute cancellation and Beyonce’s appearance. Rihanna was set to perform but a doctor put her on vocal rest for bronchitis hours before the show.  She reportedly left straight from rehearsals and didn’t walk the red carpet. Beyonce however showed up to present despite not being nominated for an award. She does however have the most Grammy nominations for a woman ever.

And yet another surprising move came from Taylor Swift, who made a statement that was clearly a response to Kanye West recently saying that he made her famous. When she was called to accept her award she said:

“As the first woman to win album of the year twice, I want to say to all the young women out there, there are going to be people along the way who will try to undermine your success or who will try to take credit for your accomplishments or your fame. But if you just focus on the work and you don’t let those people sidetrack you. Someday when you get where you are going, you’ll look around and you will know that it was you and the people who love you who put you there, and that will be the greatest feeling in the world.”