Photo Credit: The Verge
10 Cloverfield Lane, the “sort-of” sequel to the 2008 found-footage monster movie Cloverfield, has made its way into theaters without much in the way of hype, trailers, or sneak peaks, but critics are saying it’s well-worth watching.
“A fun and frightening blend of horror, suspense and science fiction that keeps twisting and turning right up to the final credits,” summarizes the Desert News.
Two months before its theatrical release on Friday, March 11, J.J. Abrams pulled off a stunt many thought impossible by dropping a trailer for a movie that very few were even aware was being made, and even fewer knew it was tied to 2008’s Cloverfield, which Abrams similarly produced but didn’t direct.
Inverse calls it Abrams’ “best marketing stunt ever,” noting, “Abrams is all about alternative marketing, and 10 Cloverfield Lane is the product of that approach. In effect, withholding basically everything about the movie while letting audiences think they have insight, is brilliant, since trailers now largely show entire movies. With 10 Cloverfield Lane the viral marketing was the movie. It’s the greatest trick Hollywood has been able to pull off in a long time.”
But it seems to be a lot more than a good trick.
Variety’s Justin Chang calls it “vastly smarter and more satisfying than its predecessor; every cynical cash grab should turn out this good,” while Emily Yoshida of The Verge says that it’s taken the “Bad Robot mystery box to the next level.”
Jordan Hoffman writes for The Guardian, “This is one of the better examples of the found-footage genre. Its kineticism – racing across bridges shouting “Oh my Goddddd!” – is nowhere to be found in this sequel. This is a one-location pressure cooker, influenced more by Hitchcock than an Xbox.”
The Verge’s Bryan Bishop calls it a “must-see.” He writes, “When I saw 10 Cloverfield Lane I knew nothing other than what had been revealed in the trailers. I’m confident in saying that’s the precise conditions under which to see the movie, so I’m not going to spend any time here revealing big surprises or spoiling secrets. What I am going to do is talk about one of the most entertaining genre movies I’ve seen since Cabin in the Woods, and why you absolutely need to see it.”
The consensus is that it’s best viewed with as little information as possible, perhaps other than that it “concludes brilliantly,” which should be enough to get you off the couch and into the theaters to see it.
10 Cloverfield Lane is playing in theaters nationwide.